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  • A woman in a sequined gold dress smiles at the camera.

    Now is your time

    Go behind the scenes

    Step behind the camera and see how we brought our new brand ad to life.

Home > Campaigns > Now is your time > Behind the scenes of ‘Now is your time’
Yeonah Kim is filmed for Standard Chartered's 'Now is your time' campaign.

Bringing pivotal moments to live

Discover the making of ‘Now is your time’

Four days, a crew from thirty countries, one incredible child prodigy and a shared belief in celebrating the ambition of our clients. From concept to final cut, discover how we captured the power of pivotal moments – celebrating belief, ambition, and those who never stand still.

Meet the characters

Appearing with real-life South Korean violin prodigy Yeonah Kim, the fictional characters in the ‘Now is your time’ film are a tribute to those who move, make things happen and never stand still.

  • Yeonah Kim

    A young violin prodigy
    whose talent
    represents limitless potential.

  • Li Wen

    A confident businesswoman and proud mother investing in the next generation.

  • Rahul

    A visionary financier who acts decisively to seize cross-border growth opportunities.

  • Zahra

    An engineer with bold ideas to shape the infrastructure of tomorrow.