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Sponsorships
Giving back through sport
We believe potential is unlocked when communities come together. Our sponsorships help us pursue that goal.
Sport isn’t just sport. It’s a way to bring people together and make a difference in communities around the world. That’s why we’re proud of our sponsorships, partnering with those who share our values.
From our iconic partnership with Liverpool FC and Liverpool FC Women, to the multiple races spanning four continents that give thousands of people the opportunity to go the distance for the causes they believe in, our sponsorships reflect our commitment to helping people meet their ambitions.
Liverpool FC
For well over a decade, we’ve been proud to Stand Red as Liverpool FC men and women’s Main Club Partner. It’s a long-term partnership that extends far beyond the beautiful game itself.
Our marathons and races
From 10km races to full marathons, we help inspire thousands worldwide to take part and test their limits.
Giving back with Futuremakers
For a decade, Standard Chartered and Liverpool FC have used their partnership to support a number of the Bank’s global sustainability and community investment programmes, including Futuremakers by Standard Chartered, which focuses on empowering young people from disadvantaged backgrounds to learn, earn and grow.
Since 2019, Futuremakers has raised over USD 64 million and reached over 670,000 young people, mainly girls and women, supporting them with education, employability and entrepreneurship skills.
The Bank aims to raise USD 75 million by the end of 2023 and, with the support of LFC, to raise aspirations of young people across its markets.
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When girls play on, they succeed
We’ve teamed up with Liverpool FC to empower girls to ‘Play On’ and stay in sport, so they can use the skills they learn on the pitch to achieve their goals off it.
Run for Futuremakers
Racing for charity helps many of us over the finish line. Close to our hearts is our Futuremakers initiative that helps young people learn, earn and grow.