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Sponsorships
We stand with Liverpool FC
Since 2010, we’ve been the proud Main Club Partner of one the world’s most iconic clubs
The perfect match
We’re proud to sponsor one of the world’s most legendary clubs. And after more than a decade of partnership running until the end of May 2027, we’re in it for the long haul, too – including investing more in LFC Women.
Welkom Arne
We’re excited to welcome Arne Slot as the new Head Coach at Liverpool FC. He replaces Jürgen Klopp, who left in May after 9 years.
Empowering girls through sport
When girls play on, they succeed. We’ve teamed up with Liverpool FC to inspire more girls to stay in sport.
Discover our ‘Play On’ campaign
Find out more about how sport empowers women and girls – and what we’re doing to encourage them to play on.
Hear it from the legends
We asked some of Liverpool FC’s leading lights to share their views on why supporting girls to play on is so important for their future success.
From the Shoulders of Giants
Pioneers of football
In our From the Shoulders of Giants series, we hear from the pioneering women who fought to overturn the English ban on women’s football. Watch the first episode, ‘Under the radar,’ now.
When Bill met Billy
Our CEO Bill Winters recently met with Liverpool FC CEO Billy Hogan to discuss the secrets of our successful long-term partnership.