Building your personal brand as a finance professional
Creating a brand for yourself as a finance professional is an important step in your career. We’ve got all the tips you need when building an online presence.
Developing a personal brand: what you need for success
In today’s competitive finance industry, having an effective online personal brand is crucial. It’s more than just your CV—it’s about the values, skills, and expertise you project across various online platforms. Whether you’re applying for a graduate programme or looking to advance your career, creating a compelling digital identity can set you apart from other candidates. Here’s how to build a personal brand that showcases your strengths and attracts opportunities.
How building your personal brand can help your job search
An effective online personal brand provides employers with a clear picture of who you are, what you stand for, and how you’ll fit into their organisation. With recruiters increasingly relying on social media and online profiles to screen candidates, having a consistent, professional digital presence is vital. By curating your brand on platforms like LinkedIn, you can build your reputation as a skilled finance professional and maximise your chances of landing the right job.
Creating an online presence as a finance professional
Building an online presence that makes an impact requires thought and consistency. Here’s how you can develop a brand that showcases your best qualities:
Find the right social media outlet
For finance professionals, LinkedIn is essential, but other platforms like X and industry-specific forums can also be valuable for sharing insights, engaging with thought leaders, and staying informed on industry trends. Choose platforms where your target audience—whether employers, colleagues, or clients—are most active.
Choose your values
Think about what you want your personal brand to represent. Are you focused on leadership, financial expertise, or innovation? Defining your core values and aligning them with your career goals will ensure your online content reflects your strengths and aspirations.
Keep it professional
Always keep your online brand polished and professional. Use a high-quality profile picture, ensure your posts and updates are relevant to your field, and avoid engaging in controversial topics. Your online activity reflects your professionalism, so be mindful of the image you’re presenting.
Find the perfect match with us
At Standard Chartered, we offer a wide range of opportunities for budding finance professionals like you. Whether you’re just entering the industry or already have experience, here’s how to find the right fit:
Explore our global career opportunities:
We operate in some of the most dynamic markets across Asia, Africa, and the Middle East, offering roles in corporate finance, wealth management, and more. Start by exploring the available job listings on our website.
Join one of our early careers programmes:
Our early careers programmes offer a fast track into the world of banking, providing structured development, mentorship, and the chance to work on real-world projects. You’ll have the opportunity to learn from senior leaders and contribute to meaningful initiatives.
Tailor your application:
Make sure your skills and experiences align with our mission of making a positive impact. Highlight how you can contribute to our purpose in your CV and cover letter.
Leverage your network:
Join our Talent Network to stay updated on future opportunities and upcoming events, ensuring you don’t miss out on the next step in your career journey.
Life at Standard Chartered
Join us, and help make real, lasting change that goes well beyond wealth creation alone. From supporting global trade and investment to helping people, companies, and communities grow and prosper. Our promise to be here for good runs through everything we do. It is what makes us different.
Discover Standard Chartered
Our culture and values
Find out more about the purpose that underpins everything we do at Standard Chartered, and the behaviours and culture that drive this purpose forward.
Our business areas
Learn about the different teams across the bank, discover what they do, and find out about the different routes to entry for students and graduates to find your fit.
Application zone
Ready to apply? Find out what happens next in our application zone, including hints and tips to make sure you’re fully prepared for interviews and assessment centres.
Join our Talent Network
If you’re searching for a job, or perhaps not ready to make a move yet, join out talent network to be kept up-to-date on our latest opportunities, company news and careers events.