Standard Chartered inspires affluent clients with a global wealth campaign “Now’s your time for wealth”

Singapore – Standard Chartered (“the Bank”) has unveiled its latest global wealth campaign aimed at the affluent segment. As an international wealth manager, this marketing investment underscores the Bank’s commitment to grow its affluent business – targeting USD200 billion in affluent Net New Money by 2029 and double-digit CAGR Wealth Solutions income*.

The “Now’s your time for wealth” global wealth campaign, created in partnership with Publicis Groupe Hong Kong and Singapore, champions Standard Chartered’s global network, expertise and unrivalled wealth investment solutions. The campaign delivers a compelling message: The cost of waiting could mean falling short of one’s wealth ambitions. The campaign creatively calls out the Bank’s differentiators and capabilities – global network, client continuum, expertise in wealth solutions – that support affluent clients, such as Global Chinese, Global Indian, Entrepreneurs and Sophisticated Investors, to grow, protect and pass on their wealth.

Samir Subberwal, Global Head, Wealth Solutions, Deposits and Mortgages, and Chief Client Officer, said: “For over 170 years, Standard Chartered has been faithfully serving our clients in Asia, Africa and the Middle East. Now’s the time to let our clients know that we are with them on their wealth journey. We are well positioned to continue showing them market opportunities and supporting their wealth ambitions with our diversified wealth product offering, clear wealth advisory approach that is enabled by digital wealth capabilities, and our open architecture platform of differentiated and comprehensive wealth solutions tailored to their needs.”

Haymans Fung, Global Head, Marketing for Wealth and Retail Banking, said: “The genesis of our campaign is inspired by our clients and their wealth ambitions, now and in the future. We wanted to break away from the norms of speaking esoterically to the meaning of wealth planning, and instead espouse a refreshingly human and direct tone that is in lockstep with the reality of our client needs and ambitions. We are excited to unveil our “Now’s your time for wealth” campaign across our network and let the power of the creatives tell the Standard Chartered story.”

The global wealth campaign signals Standard Chartered’s commitment to execute data-driven and personalised campaigns to create a more holistic client engagement approach, reinforcing the Bank’s position as an international wealth manager. The campaign will be featured in a mix of out-of-home advertising across airports and in-city sites, print advertising, film, and content partnership with leading international, regional and local media across seven key markets – Singapore, Hong Kong, Mainland China, Korea, Taiwan, UAE and India.

_{*Net New Money from 2025 to 2029 and Wealth Solutions income CAGR from 2024 to 2029}

For further information please contact:

Valerie Tay
Wealth and Retail Banking Communications