We have signed a multi-market strategic alliance with Hong Kong Disneyland Resort

Standard Chartered Bank today announced a multi-market strategic alliance with Hong Kong Disneyland Resort, expanding a successful 10-year relationship as the resort’s official bank sponsor and bringing new benefits to clients in seven markets.

In addition to Hong Kong, this multi-year strategic alliance expands collaboration with Standard Chartered Bank and Hong Kong Disneyland Resort to include the promotion of selected banking products and services and the launch of special resort offers to clients in Singapore, Korea, Taiwan, Malaysia, Indonesia and Vietnam.

The alliance gives Standard Chartered the rights to leverage Hong Kong Disneyland’s intellectual properties in the following areas:

• Exclusive promotional rights for Current and Savings Accounts targeted at young savers
• Exclusive promotional rights for banking products, such as time deposits, savings plans and personal banking services
• Rights for developing Hong Kong Disneyland-themed premiums for Standard Chartered marketing campaigns
• Seasonal special offers for Standard Chartered credit cardholders to enjoy food and beverage, tickets, hotel stays at Hong Kong Disneyland Resort 

Country-specific programmes will be announced in the coming months.
 
Neil Daswani, Standard Chartered’s Global Head of Corporate Partnerships said: “Hong Kong Disneyland Resort has been attracting inter-generational families from the region for the past 10 years. At Standard Chartered, we have a 150-year history of helping Asian families to save and build their wealth. This multi-year renewal continues to build on the deep and broad relationship with The Walt Disney Company, which started in the 1960s. We are looking forward to exploring opportunities to further expand this win-win relationship in the region.”

Samuel Lau, Managing Director of Hong Kong Disneyland Resort said: “We’re pleased to collaborate with Standard Chartered Bank to offer millions of guests premier banking services at the resort. We are proud to continue our relationship today and jointly grow our business in our strategic regional markets in the coming years.”

Since the theme park’s opening in 2005, Standard Chartered Bank has been providing premier banking services for Hong Kong Disneyland Resort, including corporate banking services, payroll services and ATM service. Standard Chartered clients from overseas are able to use the ATMs in the resort to withdraw cash. In Hong Kong, the close relationship between the two parties has also enabled Standard Chartered to launch the highly popular “My Dream Account” promotions to encourage saving habits among children and young adults.

With the opening of “Star Wars™: Tomorrowland Takeover” attraction in Hong Kong Disneyland, Standard Chartered Bank’s Priority Banking clients from Hong Kong, Singapore, Korea, Taiwan, Malaysia, Indonesia and Vietnam will be able to enjoy priority access to Star Wars: Command Post where they can greet Star Wars heroes by making online reservations or registering on-site. Standard Chartered will continue working with Hong Kong Disneyland Resort to provide special park offers to clients from regional markets.

Daswani added: “We continue to focus on multi-market alliances with major retailers, entertainment and service providers across Asia, Africa and the Middle East. So wherever they go, Standard Chartered clients will get exclusive benefits across different markets.”

Standard Chartered also has an alliance with Asiamiles, the only Asiamiles co-branded credit card in Hong Kong that allows frequent traveller to earn miles as they dine, shop, travel, and bank with Standard Chartered, across the entire spectrum of their banking relationship.

For further information please contact:

Rachel Lin
Executive Director, Retail Banking Communications
Standard Chartered Bank
+65 6596 4330
rachel.lin@sc.com

Hong Kong Disneyland Resort

Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and nationalities. In the magical kingdom theme park — filled with your favorite Disney stories and characters — explore seven diverse lands that are home to award-winning, first-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal well-being, Hong Kong Disneyland spreads its magic through community services programs that help families in need, boost creativity among children and youth, encourage the protection of the environment and inspire healthier living.

For information on attractions and vacations at Hong Kong Disneyland Resort, visit hongkongdisneyland.com or call (852) 3550-3388.

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