We’ve launched the Positive Living Around the World Campaign

Liverpool FC and Standard Chartered are teaming up to support the Positive Living Around the World campaign, designed to promote education and reduce stigma around HIV and AIDS ahead of World AIDS Day on 1 December.

The Positive Living programme helps educate people about HIV and AIDS as well as reinforcing the message that everyone is entitled to a healthy and positive lifestyle, regardless of the stigma associated with HIV.

To help support the campaign, Liverpool manager Jürgen Klopp joined first team players Philippe Coutinho, Emre Can and Jordon Ibe in taking part in the ‘Around the World’ challenge – a football trick that perfectly mimics the shape of the World AIDS Day ribbon, the signature emblem of the programme.

Liverpool FC will also be supporting the campaign in their game against Swansea City on Sunday 29 November, where Reds legends Kevin Keegan and Terry McDermott will be taking part in a Half Time activity.

Supporters can also get involved with the Positive Living Around the World campaign by taking part in their own ‘Around the World’ challenge and uploading their attempt to Liverpool FC’s official Facebook page with a signed Liverpool shirt up for grabs.

Sir John Peace, Chairman of Standard Chartered PLC, said: “HIV and AIDS continues to be a significant health challenge globally, and in particular in many of the markets where Standard Chartered operates. If we can use our international network and our strong partnership with Liverpool FC to raise awareness, educate people about HIV and AIDS, and ultimately help to reduce stigma for people living with HIV, that would be a fantastic achievement for the Bank’s Positive Living programme. Our heartfelt thanks go to Liverpool FC’s Manager, and indeed the whole team for their support of this important cause.”

Billy Hogan, Chief Commercial Officer, Liverpool FC, added: “We are immensely proud to be supporting Standard Chartered’s Positive Living Around the World campaign, a forward thinking initiative combatting the perception and stigma of a disease which affects 37 million people.

“Getting to the root of discrimination and changing attitudes towards those with HIV and AIDS is something I am sure our fans around the world will support.”

Notes to Editors:

Liverpool Football Club

• Founded in 1892, Liverpool FC is one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields
• As a socially responsible Club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation. By delivering a range of award-winning programmes, the Foundation motivates and inspires children and adults, both at home and overseas, using football and the power of the Liverpool FC badge. Its contribution has been recognised by the award of a Community Mark from Business In The Community
• Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities

Standard Chartered

We are a leading international banking group, with more than 90,000 employees and a 150-year history in some of the world’s most dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits. Our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.

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HIV – the facts. Remove the stigma

HIV can be prevented through education, and people already living with HIV can now control the virus with effective treatment to enjoy full and healthy lives. Despite this, there’s still a long way to go to change people’s attitudes. Until these change, the number of infections won’t change either:

• Over 37 million people worldwide are living with HIV
• Only 32% of all children living with HIV are accessing treatment
• Stigma and discrimination are among the foremost barriers to HIV prevention, treatment, care and support
• FACT: the removal of stigma and discrimination of people living with HIV is critical in the fight against HIV and AIDS

HIV doesn’t discriminate. People do. Let’s change the way we see it.